Sometimes, a personal budget just won’t stretch far enough to buy premium brands of make up. In these circumstances, unless you’re willing to go make up free – and who is ever willing to go make up free?! – you’re going to have to look in to cheap make up.
First and foremost, the phrase ‘cheap make up’ does not exactly inspire confidence, does it? Such wording brings to mind the kind of make up that comes free with magazines; sticky lipsticks, bright pink blushers and mascara that glues eyelashes together rather than neatly separating them. However, despite the connotations, cheap make up can actually look good if used in the right way.
Applying make up is all about technique and learning what works for you. You may need to mix and match different palettes of cheap make up to find a shade of lipstick or eyeshadow that suits your colouring, but that’s part of the fun, and the creativity helps you put together something you really love.
To allow cheap make up to work for you, you need to have a good surface for the make up to work on. It’s essential that you prepare your face; that is, ensuring it’s clean and kept well moisturised, and if possible zit and pimple free. Use Vaseline at night to extend, separate and soften your eyelashes, as well as on your lips for maximum softness that lipstick will smooth on to.
When you’re sure your base is right, experiment with your cheap make up selections; blend, smooth and mix until you’ve got exactly what you want, and you’ll look fabulous without the price tag!
It is only natural to seek the opinions of others before spending money on a product you have never tried before, and an entire wealth of websites and magazines have been set up to allow users to consult others and garner opinions. In few industries does this apply as strongly as it does in the beauty industry, with literally thousands of magazine inches and hundreds of blogs covering the very subject of make up reviews.
While it may only be natural, and usually beneficial, to seek user and professional reviews before buying a make up product, there is a word of warning. Where make up differs from other reviewed products (such as appliances, books or movies) is in the subjective nature of each product.
Sound complicated? It isn’t, really, it’s just something you need to be aware of. For example, a piece of make up may not work for a reviewer or blogger, but that doesn’t mean it won’t work for you. As make up is applied to skin, and everyone’s skin is different, that means that every single person who uses a particular product is going to get different results with it. Most conscientious bloggers and reviewers will state this discrepancy in their reviews.
Does this mean that reviews are a totally meaningless waste of time? Of course not. If, for example, numerous reviews done by many different people all say that a product is useless, you can probably trust in the wisdom of crowds and dismiss it as poor. You can also looks at comments about consistency, price, packaging – basically, anything to do with the product prior to and after it is used on skin.
Make up can be expensive; that’s an unfortunate fact. The most premium brands, offering products that promise to work near miracles in return for your hard earned cash, can be eye wateringly expensive – the kind of money you’d usually spend on rent. Thankfully, many budget brands of make up also exist, particularly those that are sold in grocery stores and supermarkets.
Unfortunately, the budget make up brands rarely get a decent write up from the premium obsessed beauty media. While you do get what you pay for, and the quality of budget make up may not be the quality of premium and designer brands, that doesn’t necessarily mean the brands are terrible either. By and large, the main difference in what the product claims to do.
For example, a premium mascara may be marketed with claims that not only does it apply colour to your lashes, but it also helps to extend and lengthen each individual lash. Whether it does or not depends on the product, but that’s the claim. However, budget make up brands will mostly be advertised on the strength of the colour they provide, rather than outlandish claims of lengthening, curling or even nourishing. That means you can steal buy mascara for an affordable price, that will still look good on if all you wish to do is darken your lashes.
Don’t dismiss budget beauty brands and make up. While some may not be for you, there are plenty of decent brands out there that don’t cost the earth, and genuinely do compete on efficiency with their premium cousins.